BUTCH - New Zealand



The Butch Label range, Butch Black Label, Butch White Label and Butch Blue Label are established, proven, 100% guaranteed products. Each roll from the range is distinctly different and unique.
Butch Black Label is a high performance premium diet for maximum energy, strength and vitality.
Butch White Label is an excellent choice for red meat intolerant or sensitive dogs and when fed as your dogs sole diet can reduce staining around the mouth and eyes.
Butch Blue Label is a delicious meal for both cats and dogs. It is enhanced with Omega-3 rich Tuna, Yucca for reduced faecal odour, Parsley for fresh breath and Taurine for a healthy heart and eyes.
All Butch Label rolls are enriched with Kelp and Omega-3 and naturally contain the correct level of Omega-6.

Principles of Bpf food for dogs and cats

1. Meat Based - Over  75% meat

Dogs and cats are carnivores. They have canine teeth for shredding and tearing meat. Their digestive tract is short, designed to process meat. A meat based diet is what nature intended for your pets. Animal Protein, meat, naturally contains all essential amino acids in the correct ratio for muscle growth and development. Bpf rolls are made from high quality, export certified meat that is only lightly cooked to ensure the integrity of the nutrients. The percentage of meat in the rolls ranges from 75% to 94%, depending on the product selected.

Bpf does not produce dry pet food. Dry pet food is mostly grain. Plant protein (grain) contains amino acids that are not efficiently utilized and the elimination of these amino acids causes an unnecessary strain on your pets liver and kidneys. The meat in dry pet food has been cooked at extremely high temperatures which damages and destroys the natural nutrients. Dry pet food has a very low moisture level usually 15% or less. Dehydration puts stress on your pets kidneys, liver, urinary tract (in cats) and can lead to allergies and disease.

2. Moisture Rich

A moisture rich diet helps to prevent disease, heal health conditions and supports a healthy body. Water is your pets most essential nutrient, it's required for almost every biochemical reaction in their bodies. In natural life dogs and cats eat a moisture rich diet, fresh meat, which has a moisture level just over 70%, the same as Bpf rolls. In addition to a moisture rich food, always have clean, fresh water available. The quality of your pets stool is a sign of health and hydration. A healthy stool is a good size, soft and comfortably passed.

3. Complete and Balanced +

All Bpf rolls are complete and balanced providing the nutrient levels established by AAFCO. Wherever possible, added vitamins and minerals are in a natural form, including calcium and phosphorus
from bone, Omega-3 from fish and Chondroitin from cartilage. Bpf rolls are enriched with a range of
health supplements and depending on the product selected include, Kelp, Glucosamine, Beta-Carotene, Turmeric, Garlic, Yucca, Parsley.

4. Allergen Free

Bpf rolls contain: No Sugar, No Wheat, No Gluten, No Yeast, No Artificial Flavours, No Ethoxyquin, No Propylene Glycol and are Low Salt.  Selected rolls contain No Red Meat.

5. 100% Guarantee

Bpf does not conduct or commission any testing on animals. All Bpf rolls are made in New Zealand from New Zealand export quality meat and are backed by our 100% Guarantee.


Common Features of every BPF roll

Lightly Cooked

Bpf rolls are lightly cooked between 80-98 Degrees Celsius for not less than 15 minutes. This not only ensures the safety of the meat but as it is cooked for only a short time it maintains the integrity of the nutrients.

Note:  Canned Pet Food is cooked for over an hour at 120 ºC. Dry Pet Food is either baked at over 200 ºC or pressure-cooked at extremely high temperatures.

Fresh NZ Meat

Our selection of fresh beef, lamb and chicken is collected from MPI licensed establishments daily and is processed within hours. Our factory is licensed by MPI, whose officer's frequent visits ensure all preparation, cooking, processing, packing and procedures meet their exacting requirements.


Happier, more energy, greater enjoyment from meal time, better smelling breath and coat, new lease on life, marked improvement with skin conditions, clean and pleasant to feed. These are just a few of the comments we frequently get from our customers.